Keeping a scrapbook for your business is preserving history for future generations. Each photo will have a story attached to it and depending on who you speak with about that photo you may get many stories.
Let's say your company sells candles. If you were to go to the accounting office with photos, they are going to tell stories of how one supplier cut your supply off after a check mix-up. If you take the same photo to the folks working in the research department, they will have a story about an ingredient they couldn't find and needed to replace. And finally if you take the photo to the president of the company, he or she will tell you how that one candle accounts for over 50% of all sales. One photo and 3 very different views of what the photo represents.
When you create a scrapbook for your company, be sure to get input from several different people and make sure those people are all involved in different ways.
Create interview type questions to ask. Going back to the candle, you could ask 'why do you think customers like this candle so much'? or you could ask 'what was your part in bringing this product to market'? These questions will allow you to put together a full story that can then be added to the scrapbook. Instead of a caption that says 'this candle was introduced in 2006', you'll now have an entire story you can journal and share with those who will be at the company in the future.
Think of the commercials or the advertising that goes into selling this candle. Again, interview several people from several departments to create the story of just exactly how the jingle came to be, or just exactly how the slogan came to be.
Does your company have a logo? Where did the logo come from? Were there other designs before the final design was chosen? Ask anyone involved in the creation of the logo to share their story of how this logo came to be.
Scrapbooks where employees are interviewed will be a bit longer than those scrapbooks where just photos are included, but you'll have great stories on each page alongside your photos. |