Some affiliate sites lend themselves to holiday celebrations and promotions, and the holiday spirit does wonders for affiliate sales. This isnt just true of the traditional holidays, but the many lesser known holidays, such as National Clean Out Your Computer Day, the second Tuesday of February, referenced on the National Association of Professional Organizers (NAPO) Chicago-area site at http://www.napo-chicago.org/holidaysandevents.asp. Also, have you noticed how Google dresses up its logo with holiday themes throughout the year? It sets you up to feel that today is different with new opportunities all waiting at the end of a search.

Its easy to build events, online and offline, around holidays. Contests for the best of and the worst of, as well as articles, photos, advice from professionals, and discussions all lend themselves to holiday themes. If you pick a holiday related to the theme of your site, visitors will have their own stories and advice to share.

Holidays are also a way to feature related but new and different merchandise offered for sale by merchant partners. For federally recognized holidays, some merchants will offer special banners for use during a certain period of time. Others will have discounts and specials. This gives you new opportunities for product features, reviews and comparisons. For instance, for the clean out your computer holiday, a site focused on small business office issues could review scanners, key fob storage devices, shredders, spyware blockers, file organizing software, web-based storage, books and electronic devices, to name a few. These create solution sales in the context of a larger subject and its what sets you apart in online sales.