The web development can be classified into two types according
to the appearance and the technology used. One is the text
based or it can be said as a web site which has texts and less
graphics or images. The other type of web site is the one which
is eye catchy and the one which attracts users or browsers
through their images or graphics. Technically these two
websites are said as HTML based web site and Flash web site.

There is a famous quote which says pictures speaks more than
words but, according to the web world the sites developed in
HTML are ranked higher than the flash web sites. Search
engines cannot read flash based web site also it is very
difficult to optimize a site developed in flash to rank better.
But it is not impossible, harder.

The search engines love HTML, it is enough for a programmer
or a technical person to optimize a web site developed in Flash
to have better page ranks. The technique is called as Cloaking.
In cloaking the user while browsing through the site can see
the Flash version of the web site and while the search engine
can see the website only as a HTML web site. That is
showing user the actual web site developed in Flash and
showing the search engine bots as HTML tags.

There are many server scripting languages which help in
cloaking. The languages are PHP, ASP and HTAccess.
The other way instead of showing two faces of a website,
one to the browser and one to the search engine it is
possible to have good rank for a Flash web site. It is the
usage of keywords and concentrating on title tags. But the
keywords should not be often repeated. It is so because the
search engine may consider it as Spam. The title tags should
not be longer. These are the easy way to bring up the rank
of a flash web site. But above all, the user and the developer
must feel comfortable while using the flash web site.

This can be said as easy navigation rather than tricky ones,
rather to be an entire flash web site HTML can be combined
to give a greater look to the site.

Article written by Joushua James.