The acceptance of website templates as an alternative to website designing can be attributed to the ability of templates in improving the work efficiency of the webmaster. Of course, they also reduce the costs involved in setting up a website.

Website templates have evolved over the years from simple HTML web page templates to the Flash template designs that allow for dynamic and customized websites. Getting a website designed from scratch is an expensive and time-consuming process. Moreover, it is not easy to get the right web designer, very often projects get delayed because of difference in opinion between the web designer and the webmaster and delay usually implies escalating costs. Website templates help to solve this problem by offering a selection of web page designs at a fraction of the cost of a professionally designed web page.

Multimedia Flash and other professionally designed templates enable webmasters to select from millions of permutations and combinations without having to approach a web designer. Inexperienced webmasters benefit more from using website templates as it frees their time and allows them to concentrate on other issues regarding the development of their website. There are many websites that offer templates that can easily be customized to a webmaster's requirements.

Arriving at the right website design can speed up the website development process as after freezing the design, adding content to the website is not very time consuming and can be accomplished relatively easily. Website templates allow webmasters to pay more attention to this critical aspect of website development, and thus are more likely to receive traffic from search engines.

As website templates provide a readymade and consistent design for each page; they help in binding a website together, giving it uniformity and coherence, and in facilitating smooth browsing. Templates are available with editable and uneditable regions so chances of content getting erased are reduced. An important advantage that website templates offer is the ease with which they can be modified, the HTML and CSS components are not very difficult to master and once the basic website is in place and online, a webmaster can crystallize his concepts and customize the website to suit his business needs by fine tuning the content or adding JavaScript, if required.

Thus, website templates, that cost round $50 - $200, are of great help to webmasters in running the website more efficiently. They also allow the site to generate revenue quickly by allowing the webmaster to sooner focus on producing content, and implementing marketing activities such as web page optimization and competitor analysis.