What is so great about Google Adwords? Well for one, it sends you instant, targeted traffic that is most likely to surf your site and buy your products. Many people simply do not take advantage of Google Adwords' and for those that do, they could be doing much better if they knew more key insider tips.
I want to talk about an ebook I recently read and implemented over the past several weeks. It's called Beating Adwords. But first lets quickly cover the basics of PPC'
What is PPC? Why should we use Pay-Per-Click advertising?
PPC advertising is basically a specific amount of money you pay every time someone clicks on one of your ads under the "sponsored links" section of a search engine results page. You obviously want a positive return on investment using this method of advertising. Ideally, you want a low cost per click and high click through rates'as well as high conversion rates. The goal is to receive highly targeted visitors looking for information and products that can help them; and then your mission is to turn their interest into sales.
Unfortunately, signing up to Adwords alone won't bring you this type of success. If you are not careful, your campaign could really set you back--causing you to lose a lot of money' not to mention time. In order to truly succeed, you will have to...
- know how to write killer ads
- take advantage of a huge keyword list
- how to use multiple campaigns
- how to improve landing pages
- how to select the right products
- how to determine the refund rate on those products
- and so much more
Beating Adwords shows you everything you need to know to run a successful Adwords campaign'including the things I mentioned above.
What exactly does Beating Adwords teach you?
The best thing about this ebook is its money saving techniques. The authors will show you great ways to use cheaper, yet very popular keywords to gain targeted traffic. You can cut down your advertising cost in a very short amount of time using Beating Adwords. The amounts of money you will actually save using this ebook is worth the price alone.
Then you have the formulas that they present to you. The first formula they talk about in the ebook is the refund formula. Before selecting any products to advertise you should always check the product's refund percentage; "the worst thing that can happen to an affiliate marketer is to make a sale, then have it taken away due to a refund by the buyer" (Beating Adwords, pg.18).
The second important formula they show you is the "break-even point formula." Using the break even point will help you judge how much you can spend on average per click at a specific conversion rate to earn profits" (Beating Adwords, pg. 39).
As you can see, these two simple formulas alone can help you out big time by allowing you to save money and time. And they are both in Beating Adwords.
Beginners, as well as intermediates, will absolutely love this product. I guarantee it. Just stick with Beating Adwords long enough for it to work and you'll be more than satisfied.
Why is this ebook one of the best Adwords guides in your opinion?
Kyle and Carson are top experts in their field and it is clearly evident in their work. When you first start out, Beating Adwords detail is broken down in a beginner's tone. But as you move along, they gravitate towards being much more detailed in their explanations. It's simple style and layout only complement the overall presentation.
Unlike Google Adwords 1-2-3, this book is catered to experienced marketers, as well as beginners.
A beginner can read this ebook and use it to her advantage right away. And an experienced marketer can pick up a few tricks to get the most out of her campaign.
This ebook is packed with real world examples that are brilliantly organized; it shows you what you should be doing and what to avoid. With 79 pages of useful information, this item should at least be given a chance by anyone looking to earn money online.
I have read so many ebooks about Google Adwords; everyone always claims that they have the right tips and techniques to run a successful campaign and then later you realize their product was crap. I'm glad that an ebook has finally delivered on as promised.
Don't forget, you are also backed by a 100% Money Back Guarantee. You have nothing to lose.
My only complaints
I don't know if this counts as a complaint but I'm going to say it anyway: If you want things to happen over night then this is not the ebook for you. I say that because you are definitely going to have to apply yourself to make this work (i.e. creating separate landing pages for each and every adgroup).
Don't expect to slap up a single campaign and suddenly start garnering sales.
If you stick with it though, will be one of the best items you'll ever purchase.
If you are interested, please make a note that the price has been cut recently and is subject to change again at anytime. |
