Last month I got a call from a consulting client who was having trouble selling a product online that should probably be selling itself.

It is one of those few products out there with a market so rabid and so hungry for what he is selling, his business should have been raking in tens of thousands of dollars.

And yet, he was getting maybe one or two sales per week -- if that.

When I examined his business it became painfully obvious why he was floundering. He was making a HUGE (but common) mistake many, many Internet marketers make. Especially those just starting out.

What was the mistake?

He was selling his product -- which he could easily justify a few hundred or a thousand dollars for -- for just $14.

I saw this price of $14 for his system that could make people who buy it thousands of dollars very quickly (it is a money making product), and I just said something is wrong here.

It is so cheap, it just didnt jive.

And it was obvious this guy was simply lacking the confidence in his own system and in his program and his customers can smell it.

The low price just isn't believable.

And I can't tell you how many times I've seen this. People sell these awesome, life changing products for pennies and wonder why nobody is buying.

But, when they raise the price, the sales fly through the door.

It's just the way it is.

And if you are selling a truly unique and life changing product to a market who really wants it, and are not getting the sales you should, consider raising the price.

It may go against common sense or logic, but many times you will see your sales and profits skyrocket.?