The market for mobile communications services in the UK is witness to intense competition. All the leading mobile network operators are constantly trying to attract users to their products and services.

Even in this scenario of severe competition, mobile service provider O2 has succeeded in enhancing its base of customers. As a matter of fact, the network provider has signed up 359,000 new users in the UK in 2006. This makes its customer base in the UK around 16.3 million.

How was this feat achieved? The network service provider initiated a number of promotional campaigns to make its services more popular. Attractive deals in the form of contract mobile phones were designed in such a manner that the users of mobile phones were tempted to try out these offers. Free bundles of free texts, voice minutes and other services were offered as part of these deals.

It can be said that promotional campaigns in the form of attractive deals on contract mobile phones were largely responsible for the increase in the customer base for this network operator. Recently, O2 also announced that it would be scrapping charges for its subscribers receiving calls in Europe. The costs of making calls on the continent would also be reduced.

It seems like the good times are here to stay, at least for subscribers of O2 mobile phones!