One great way to make a lot of money fast as a home based marketing consultant -- as well as get potential clients to immediately want to do business with you -- no questions asked -- is to simply tell your prospects you will reactivate inactive customers. For example: I had a doctor who was in the weight control business. In other words, he would advise patients on how to lose weight, and he had his own product, his own protein drink and cookies and things that were used in helping his patients lose weight. Well, he had about 500 patients that he had taken care of over the years, and probably only 50-100 were active at any one time. When I was talking with him initially, before he took me on as a marketing consultant, I said, "What's happened to the other 400?" He says, "Well, I don't know." So I asked him, if I could reactivate some of those customers, would that put a significant amount of money in his pocket? He said it sure would. It would put a LOT of money in his pocket. So I told him that's what I was going to do first, get those old customers back. And a week later, after I was signed on, we put together a simple little letter to reactive many of those patients, and his revenues went up 25 percent in 30 days -- which is almost unheard of in any business. Especially in his field. And all we did was write a letter to the inactive customers -- so simple an 8th grader could have written it -- giving them a reason to come back. One letter, 25 percent boost in revenue. This is the beauty about being a home based marketing consultant. You can really help your clients out -- and get them fired up about working with you, hiring you and referring their colleagues to you -- by doing these really small, almost childishly simple things for their business. |