Have you sat back to analyze and take a real hard honest look at your marketing strategy lately? Have you considered why you are better than your competition? How are you better? Have you always been better? Is your competition better? Are you better at bundling your products or services? Are you better at selling and marketing? Has your competition failed and you are merely taking advantage of the situation? What makes your marketing strategies better? Why do customers choose you over your competition? Is it price, quality, perception, terms or all of these things? Is it none of those things? Are you in a unique situation to your industry and therefore solve a gap in your market niche? Your companys sales depend on it.

You need to know what you are good at and why and it makes sense to get out a legal pad right now with a red or blue pen. Make a giant T on the page. At the top write; Marketing Strategies; and underneath that write; Why are you better than your competition? Next under each horizontal line of the T write either Better than our competition or Worse than our competition. Now put another line under that and start your list and take stock of your strengths and any weaknesses you might have. BTW- weakness is for losers so that list better be short; real short or you have whole lot of work to do my friend. Consider all this in 2006.