Would you be surprised to know that direct mail gives you a better return on investment? It's true and that is for any product or any service you sell.

Now most people sort their mail over the trash can because of all the junk mail we all receive on a daily basis. So with that said, you only have a split second to catch that person's attention. The envelope will be the first thing they will see. Make it look professional even if you choose a color other than white. Always use a First Class Stamp and not the bulk postage. Thats a sure sign that its junk mail. Did you also know that the Post Office states that about 30% of bulk mail gets trashed at the Post Office. Thats right, when the mail carriers are getting their trucks ready to deliver, they will trash some of the bulk mail if they feel they have to much mail to deliver.

Now I personally don't like sticking mailing labels on envelopes because thats a sign for me that its junk but it can be cheaper than having having the names and addresses of your customer printed on the envelope.

Now hopefully you have gotten their interest enough to open the envelope so they can see your sales letter. Your title and opening needs to be excellent otherwise they'll toss the letter in the trash along with everything else. Really think about it. Look around on the internet and find some of the greatest selling words and phrases to give you an idea and put them into your sales letter. You can check around on the net to see other sales letters and what their "hot points" are. Now obviously you are not going to copy someone else's letter, that's wrong and could get you in big trouble but you can gather ideas which can me tremendously helpful. Find out what catches your attention. Use bullets emphasizing the benefits to your product/service.

Make sure you offer a guarantee. Include testimonials if you have them. Use a powerful closing urging them to take action now. Use a P.S. and incude something extra like a discount if they act within 10 days or include bonuses. There are many different way to do it.

Olivia Justus