All mobile oil change business entrepreneurs constantly consider and think about their market mix. Should they concentrate on Fleets of Vehicles for companies or on personal cars or oil changes for employees at their offices? Well interestingly enough this subject came up in an online discussion between two oil change industry sector entrepreneurs recently and one gentleman stated;

I have found that retail customers are much more appreciative and willing to give me referrals than commercial fleet operators.

Bingo! That is what I am talking about right there. Get in with the average person. The whose who takes longer to get too. It is much harder to get appointments with the executive staff of a large corporation to get permission to do oil changes on their property or the President, CFO or Maintenance Chief of a large trucking company, who would be the decision maker.

Sure you need the movers and the shakers to move the ball forward and they can okay the deal on a one-time personal chance meeting. But the constant bombardment from the masses always will move the movers and shakers who understand the flow and do not want to disrupt employee productivity, by saying NO to something everyone wants, so it is all about Diplomacy.

The ART of letting everyone else get YOUR way; heck look at the way the politics of this nation work. Simple stuff, and many ask me to we move the few who are the decision makers or do we move the masses who move those decision makers? Well I say why does it matter; DO BOTH. You see just move the whole darn mountain. Consider this in 2006.